Media Sales Outcome 2 (Weeks 4 and 5)

A summary of the Outcome......

•Principle marketing objectives for media owners

•Media market share

•Profitability

•Media buying process

•Media brief

•Candidate media and candidate ranking

 

Assessment takes place on Monday 11 May, this is in-class, closed book though you may bring in 500 words of notes.

DIGITAL MARKETING WEEK 4 Web analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. (wikipaedia.com)

A task was set to research Google Analytics, Facebook Insights, Web Trends, Piwick, Coremetrix or any other web analytical software.  This was to discover the kind of data provided by the different tools and also to consider how this might be used to develop or improve web site design or how to evaluate the effectiveness of an advertising campaign.

The findings were posted to our new discussion forum to a thread called 'Web Analytics'

Question about question three

Hey Charlotte,

Just wondering if you had posted up any information on trends that will change the digital landscape...
I have looked on here but cant see anything...

Cheers :)
Heather Bell

I had great intentions - I have found a good a report from Microsoft and will email it out with this weeks materials.

Digital Marketing Communications Outcome 1 Explain the digital landscape and communication tools within marketing communications

We started by exploring what is meant by the Digital Landscape and the range of communications tools which are transforming marketing communications.

We examined the impact of digital technologies and related these to aspects of the promotional mix - advertising, public relations, selling, sales promotion and direct marketing.

We looked at the current legal and voluntary regulation covering the area of digital marketing.

This was supported by presentations which are stored on a shared folder in Google Drive - check your email for an invitation from me :)

The assessment for this is due in on 21st April but you should have already answered questions 1, 2 and 4. 

Advertising: Media Sales Week 1

First things first! We looked at what is involved in the unit (and how it is assessed) and I gave out a draft schedule (with the warning that I was going to have to 'rejig' this as we only have 10 sessions to complete........)  Then we reviewed the resources we would be using, including this blog, support notes (they'll be issued this week), websites and me and you.  I also created an email contact list as that is my preferred method of communication.  Please use this to communicate with me and make sure you check your account on a regular basis.

Then you got to work to provide definitions and descriptions of the following terms:  

• Advertising
• Promotional Mix
• Sales
• Media sales
• Media
• Advertising media

Following this we concluded the session with short presentations from the groups to articulate their findings.  Well done!

Welcome to you!

This blog is going to support your learning in the units Advertising; Media Sales and Digital Marketing Communications.

I hope to update on a regular basis and will send out notice of these.  I hope that you will find this both informative and interesting as in addition to the class session updates I will post articles and comment that will be useful as you are researching the various topics.

Welcome.......and enjoy