Digital Marketing Communications Outcome 1 Explain the digital landscape and communication tools within marketing communications

We started by exploring what is meant by the Digital Landscape and the range of communications tools which are transforming marketing communications.

We examined the impact of digital technologies and related these to aspects of the promotional mix - advertising, public relations, selling, sales promotion and direct marketing.

We looked at the current legal and voluntary regulation covering the area of digital marketing.

This was supported by presentations which are stored on a shared folder in Google Drive - check your email for an invitation from me :)

The assessment for this is due in on 21st April but you should have already answered questions 1, 2 and 4.