We started by exploring what is meant by the Digital Landscape and the range of communications tools which are transforming marketing communications.
We examined the impact of digital technologies and related these to aspects of the promotional mix - advertising, public relations, selling, sales promotion and direct marketing.
We looked at the current legal and voluntary regulation covering the area of digital marketing.
This was supported by presentations which are stored on a shared folder in Google Drive - check your email for an invitation from me :)
The assessment for this is due in on 21st April but you should have already answered questions 1, 2 and 4.
First things first! We looked at what is involved in the unit (and how it is assessed) and I gave out a draft schedule (with the warning that I was going to have to 'rejig' this as we only have 10 sessions to complete........) Then we reviewed the resources we would be using, including this blog, support notes (they'll be issued this week), websites and me and you. I also created an email contact list as that is my preferred method of communication. Please use this to communicate with me and make sure you check your account on a regular basis.
Then you got to work to provide definitions and descriptions of the following terms:
- Advertising
- Promotional
Mix
- Sales
- Media
sales
- Media
- Advertising
media
Following this we concluded the session with short presentations from the groups to articulate their findings. Well done!
This blog is going to support your learning in the units Advertising; Media Sales and Digital Marketing Communications.
I hope to update on a regular basis and will send out notice of these. I hope that you will find this both informative and interesting as in addition to the class session updates I will post articles and comment that will be useful as you are researching the various topics.
Welcome.......and enjoy
