Monday, 27 April 2015

Media Sales Outcome 2 (Weeks 4 and 5)

A summary of the Outcome......


Principle marketing objectives for media owners

Media market share

Profitability

Media buying process

Media brief

Candidate media and candidate ranking
 
Assessment takes place on Monday 11 May, this is in-class, closed book though you may bring in 500 words of notes.

No comments:

Post a Comment